CONFIDENTIAL
Page 2
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY .............................................................................................................. 3
2. ORGANIZATION OVERVIEW .................................................................................................... 4
2.1 ORGANIZATION BACKGROUND ..................................................................................... 4
2.2 MISSION STATEMENT AND VISION STATEMENT ............................................................... 4
2.3 OPPORTUNITY ................................................................................................................... 4
2.4 PROGRAM/PRODUCT/SERVICE CURRENT OFFERINGS ................................................. 5
2.5 PROGRAM/PRODUCT/SERVICE FUTURE OFFERINGS ..................................................... 5
2.6 OBJECTIVES AND SUCCESS INDICATORS ....................................................................... 6
3. market and industry analysis .................................................................................................. 6
3.1 MARKET RESEARCH .......................................................................................................... 6
3.1.1 MARKET SIZE AND TRENDS ............................................................................................ 6
3.1.1 TARGET MARKET............................................................................................................ 7
3.1.1 COMPETITORS ............................................................................................................... 7
3.2 INDUSTRY TRENDS ............................................................................................................. 7
4. MARKETING PLAN .................................................................................................................... 8
4.1 MARKETING CHANNELS ................................................................................................... 8
4.2 PROMOTIONS AND OUTREACH PLAN ............................................................................ 8
5. OPERATIONS PLAN .................................................................................................................. 9
6. FINANCIAL PLAN .....................................................................................................................10
6.1 ASSUMPTIONS AND RISKS ...............................................................................................10
6.2 FINANCIAL STATEMENTS ..................................................................................................10
6.3 FORECASTS ......................................................................................................................11
6.4 COST MANAGEMENT ......................................................................................................11
6.5 CONTRIBUTIONS AND FUNDING SOURCES ...................................................................12
6.6 FUNDRAISING METHODS .................................................................................................12
7. APPENDIX ................................................................................................................................13